J.rep was found in 2006 with the name of Jeans Republic. During that time, our range of products were from male and female casual tops to jeans. Our target market were fashion-conscious men and ladies who lead a contemporary lifestyle with the age between 20 to 30 years old.

It is J.rep philosophy that we thrive to provide only the 'best services and high product quality' to achieve customer satisfaction. With this in mind, J.rep has developed training programs for best services and focus on our quality control, all founded on the same basic philosophy.

Over the years, several changes were made to keep up with changing market demands. In 2008, the name ‘Jeans Republic was modify to ‘J.rep’. Rebranding was part of J.rep strategy to shared vision and rebuilding the company and revitalize the brand as a synonym for fashion trendsetter with best services and high product quality.

With rebranding, J.rep is now more than half way through its strategy. With the same basic principle and philosophy, J.rep motto of ‘the best is only enough’ are implicated in every aspects of our business model. Our target market remain the same only without male products. This target market reformation is part of strategy to provide high product quality and exceeding customer satisfaction.


Our approach to fashion – creativity, quality design and rapid turnaround to adjust to changing market demands -- has allowed us to expand nationally at a fast pace and has generated an excellent public response to our retail collections. We are now in more than 13 main commercial areas cities across Indonesia.

At the same time, J.rep is continuously revitalized in the virtual world. Not only in the form of online activities on , but also by means of other mobile phones media and virtual social network.

J.rep understands its limitation and keep continue thriving to develop unique fashion trend with best product quality. We believe at not only achieving customer satisfaction but exceeding them.


PT. Serahim Karya Agung has a workforce of approx. 20 in 2006 to approx. 150 today.


Concept and designs take place mainly in our office in Jakarta. The creative core is made up of freelance designers with selection made at headquarters. Most of the designers have trained at design or art schools in various parts of the world. Selections are made base on creativity, colours, top designers ideas comparison, and available core parts. J.rep products are manufactured in Hong Kong with garments and parts from China. This country was selected because of its high traffic of top designers orders, which result in fast and high availability of in trend fashion parts.